You may have some questions about A-Treat’s reintroduction to the marketplace. Here are some answers:
Will the soda formula or packaging change?
No. We will continue using the same formulas originally created by the Egizio family in 1918. We won’t be making any changes to the original packaging, but we’re making plans to bring back commemorative designs in the future.
Will new flavors be added? Will any flavors be eliminated?
We are very excited by the opportunity to add new flavors in the future, but at this time, we plan on focusing on classic A-Treat flavors.
Why was Jaindl Companies interested in the A-Treat brand?
The Jaindl family has always loved A-Treat beverages and its iconic set of soda flavors. With this transition, our primary goal was to restore the A-Treat brand back to its original luster, while at the same time retaining everything that has made A-Treat a staple in our community.
Where will the soda be sold?
Local supermarkets, including Giant Food Stores (Lehigh Valley stores) and Redner’s Markets, have already committed to orders. Many local grocers will carry the A-Treat brand as well. We encourage you to ask your store’s manager about when they will have availability.
Who is going to handle A-Treat bottling and distribution?
Jaindl has reached a bottling agreement with Coca-Cola Bottling Company of the Lehigh Valley. Jaindl will be managing the sale and distribution of the product.